Modern salesmanship: principles and problemsPrentice-Hall, 1958 - 550 pages |
Common terms and phrases
ability action activities actual additional advertising answer appearance application attention attitude basic better buyer buying close complete considered consumer cost dealer decision demonstration desire developed direct discussion effective effort experience fact field give given important indicate individual industrial interest interview keep knowledge look machine manufacturers materials means meet merchandise methods mind motivations natural objections offer operation particular performance person position practice prepared presentation problem product or service profit promotion prospect purchase question reason receive records represent result retail sales presentation salesman satisfy secure selection selling serve situation stage story success suggestions talk technique things tion trade understand usually various