What Canadians Think-- about Almost-- Everything
At last! Here it is! A national brain scan! What We Think is the inside story of who we Canucks really are and what we really think — and what our beliefs and behaviour mean for Canada’s future.
Here’s a book that probes what’s going in the big fat collective skull of 32 million Canadians.What Canadians Thinkis based on hard statistics that add up to the inside story of what Canadians like, what they don’t like, what they believe, what they don’t believe, what they’re not sure of. You want to know who we are and what we’re becoming? Follow this written trail. Words and numbers get you to the pot of gold.
Focusing on the concentric worlds in which we live — home and work, community, nation, and world — two of Canada’s top statistical analysts, Darrell Bricker and John Wright of Ipsos-Reid, go sleuthing. These guys dig into relationships. They look at marriage and morals and drinking and drugs. They delve into power, politics, parenting, and porn. Sex and stress. Death and taxes.
What do you care about? Unless it’s stamp collecting, knitting, or bird-watching, there’s a good chance it’s in here.
No one knows Canada better than Ipsos-Reid, and this book puts their research at your fingertips. Both light-hearted and rigorously detailed,What Canadians Thinkis fascinating reading for anyone. Whether you’re a marketing executive, or just someone who’s curious about the nut case around the corner, you won’t put it down.
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LibraryThing ReviewUser Review - LibraryThing
Ipsos-Reid is synonymous with Canadian statistics. In What Canadians Think, Bricker and Wright from Ipsos-Reid draw from the statistics they have collected to paint a clear and light-hearted picture of what makes Canadians Canadian. Bricker and Wright fill the book with curious stats on all aspects of life. Have you ever wondered what the most popular after-school activity is? Piano and Swimming lessons are tied at 16% each with Soccer a close second at 15%. What about the odds by which a Canadian woman is more likely than a man to be on a diet—2.5 to 1. What percentage of Canadians know the first line of our nation anthem? Brace yourself—only 37%! One of the more interesting things this book illustrates is how different Quebec is. On stat after stat, Quebec's numbers were radically different from the rest of Canada. (British Columbia was the second most out-of-step province.) The biggest problem with a book like this is its date. It was published in 2005, which makes the data over 8 years old. Part of the fun I had while reading was trying to guess where our country had moved in the years that followed this book's printing. When it came to topics like the Internet, the lack of relevance was comical. If knowing thyself is the key to collective enlightenment, then Bricker and Wright are leading the way there.
Review: What Canadians Think About Almost EverythingUser Review - Goodreads
I'm sure that this book contains some good info but frankly I couldn't get past the first couple chapters. It does not read well at all, and I'm convinced it was only ever published to fill the stands in airport bookstores where captive audiences buy for amusement.
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No preview available - 2009