American Communication Research: The Remembered HistoryEverette E. Dennis, Ellen Wartella This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton. |
Contents
The European Roots | 1 |
The Yale Communication and AttitudeChange | 39 |
Diffusion Research at Columbia | 61 |
Children and Television | 71 |
The Press as a Social Institution | 85 |
Fashioning Audience RatingsFrom Radio to Cable | 95 |
Stanton Lazarsfeld and MertonPioneers | 105 |
A Conversation with Frank Stanton | 117 |
Research as an Instrument of Power | 135 |
Addressing Public Policy | 147 |
Constructing a Historiography for North American | 157 |
The History Reconsidered | 169 |
Biographic Sketches of 65 Contributors to the | 181 |
About the Contributors and Editors | 193 |
Author Index | 199 |
The Master Teachers | 123 |
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American Communication Research: The Remembered History Everette E. Dennis,Ellen Ann Wartella Limited preview - 2013 |
American Communication Research: The Remembered History Everette E. Dennis,Ellen Ann Wartella Limited preview - 2013 |
Common terms and phrases
A. C. Nielsen academic advertising American analysis Applied Social Research Arbitron attitude change audience behavior Berelson broadcasting Buecher Bureau of Applied Carl Hovland cognitive communication and persuasion communication studies concept critical culture Dewey diffusion early Elihu Katz Festinger field film Frank Stanton Freedom Forum Harold Lasswell Hovland idea impact important individual influence institutions intellectual interest journalistic Katz Kurt Lewin Lasswell Lewin Lippmann magazines mass communication mass communication research mass media McGuire media effects media research Merton networks newspaper nication Nielsen paradigm Paul Lazarsfeld person political president Princeton problems propaganda public opinion published radio research relation role scholars School of Journalism Schramm social psychology social science society sociologist sociology Stanford symbolic interactionism television theoretical theory tion tradition United University of Chicago University of Illinois University Press Wilbur Schramm Yale York