books.google.ca - Will the tidal wave of globalization homogenize the world? Or will culture, which drives human behavior, maintain its influence?In The Cultural Imperative: Global Trends in the Twenty-first Century, Richard D. Lewis explores these questions and examines the forces that keep us tied to our cultural heritage....http://books.google.ca/books/about/The_Cultural_Imperative.html?id=kWGI4_EzumsC&utm_source=gb-gplus-shareThe Cultural Imperative
