The Emperors of Chocolate: Inside the Secret World of Hershey and MarsForrest Mars and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world. What began as a fraternity of small family-owned businesses has grown into a cutthroat industry increasingly dominated by corporate leviathans fighting for shelf space and swallowing their smaller competitors. Joel Glenn Brenner's investigation of this cloistered world is authoritative, eye-opening, and written with deep understanding of and feeling for her subject. |
From inside the book
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Page x
... Stegemann , saying if I wanted to get to the Mars family , Stegemann was the gatekeeper . Stegemann and I had dozens of brief phone conversations . In each , he made the same basic point : We don't talk to the press , so why do you keep ...
... Stegemann , saying if I wanted to get to the Mars family , Stegemann was the gatekeeper . Stegemann and I had dozens of brief phone conversations . In each , he made the same basic point : We don't talk to the press , so why do you keep ...
Page 5
... Stegemann , like most of the world , had regarded the speech as bluster . It wasn't until July 24 - when two Iraqi armored divisions massed on the Kuwait border - that Stegemann became concerned enough to tele- phone friends at the ...
... Stegemann , like most of the world , had regarded the speech as bluster . It wasn't until July 24 - when two Iraqi armored divisions massed on the Kuwait border - that Stegemann became concerned enough to tele- phone friends at the ...
Page 17
... Stegemann arrived at his desk in McLean at 9 A.M. , most everyone at Mars headquarters was talking angrily about ... Stegemann fumed as he read through Her- shey's protest , his face turning a deeper shade of red with each page . " Those ...
... Stegemann arrived at his desk in McLean at 9 A.M. , most everyone at Mars headquarters was talking angrily about ... Stegemann fumed as he read through Her- shey's protest , his face turning a deeper shade of red with each page . " Those ...
Other editions - View all
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Joël Glenn Brenner No preview available - 2000 |
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Joël Glenn Brenner No preview available - 2000 |
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Joël Glenn Brenner No preview available - 2000 |
Common terms and phrases
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