The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
Forrest Mars and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth.
Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
What began as a fraternity of small family-owned businesses has grown into a cutthroat industry increasingly dominated by corporate leviathans fighting for shelf space and swallowing their smaller competitors. Joel Glenn Brenner's investigation of this cloistered world is authoritative, eye-opening, and written with deep understanding of and feeling for her subject.
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Review: The Emperors of Chocolate: Inside the Secret World of Hershey and MarsUser Review - Rui Ma - Goodreads
Eye opening and inspirational Read full review
Review: The Emperors of Chocolate: Inside the Secret World of Hershey and MarsUser Review - Cynthia Frazer - Goodreads
I ate an INSANE amount of chocolate while reading this. and now I notice whether an item is Mars or Hershey, and how products are placed in stores.... and how American chocolate tastes "sour" compared ... Read full review
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