Your Money's Worth: A Study in the Waste of the Consumer's Dollar"Published July, 1927. Reprinted ... February, 1928." "References by chapters": pages 269-275. |
Other editions - View all
Common terms and phrases
adulteration adver advertising American Medical Association asso automobile baking powder bottles bought brand brush Bureau of Standards buyer carbon carburetor cents a pound claims clothing Company competition consumer's contain coöperation cost cotton cream of tartar dealer dentifrice Department dollar door knockers drug store durability effect electric engineers experts fact facturers Federal Trade Commission five channels gallon gasoline give Government grade guarantee impartial industry ingredients insecticide inspection label laboratories less Listerine machines maker manu manufacturer mass production materials ment methods millions Misbranding motor naphtha National North Dakota nostrums organized package paint patent medicine practice protection quackery radio refrigerators result retail salesmanship savings selling shellac silk soap sold specification sumer supplies technical technique things tion tooth trade associations ultimate consumer varnish waste weighing scales weight Wonderland wool worth
Popular passages
Page 121 - You are old," said the youth, "and your jaws are too weak For anything tougher than suet; Yet you finished the goose, with the bones and the beak — Pray, how did you manage to do it?
Page 69 - Because, you see, when you know the truth about anything, the real, inner truth — it is very hard to write the surface fluff which sells it.
Page 1 - I can't believe THAT!' said Alice. 'Can't you?' the Queen said in a pitying tone. 'Try again: draw a long breath, and shut your eyes.' Alice laughed. 'There's no use trying,' she said: 'one CAN'T believe impossible things.
Page 151 - ... baking powders selling for about one-half and one-fourth, respectively, of the selling price of petitioner's said creamof-tartar baking powder. The petitioner continued up to May 28, 1919, to publish and circulate disparaging advertisements concerning baking powders containing such phosphate. In July 1919, because of the scarcity and increased cost of cream of tartar, respondent determined to change Dr. Price's Cream Baking Powder, which had been well known for 60 years as a cream-of-tartar baking...
Page 69 - As for this baby food stuff," he said, "for God's sake put some sob stuff in it. You know. And make it beautiful, too. Make it beautiful, make the words sing. Heavens! There isn'ta woman in the world that cares about facts. That kind of stuff you write for the Woman's Home Companion, that's what gets 'em. Tears! Make 'em weep!
Page 98 - Commission dismissed the case for the reason that "respondent has so modified its business practices as to remove the cause of the complaint." But Commissioner Thompson in his dissenting opinion says: "Publicity in proper cases quickens the conscience of the entire industry and leads to a concerted movement to correct the conditions all along the line. . . . The Commission should give greater weight to the welfare of the industry affected and the purchasing public, than the interests of the single...
Page 92 - One dollar starts you on the road to health." Perhaps it does, but for that dollar you get a pint of an oil which at wholesale can be bought for 70 cents a gallon. Carbon tetrachloride, as already noted, wholesales for 8 cents a pound. The druggist charges you 50 cents a pound even in five-to-ten-pound quantities.
Page 256 - The time has gone — possibly forever — ," they wrote, "when it is possible for each of us to become informed on all the things we have to buy. Even the most expert today can have knowledge of only a negligible section of the field. What sense then in a specialized industrial society if each individual must learn by trial and error again and forever again?
Page 2 - we are all Alices in a Wonderland of conflicting claims, bright promises, fancy packages, soaring words, and almost impenetrable ignorance...
Page 88 - ... pound. Disinfecting spray, made of formalin, perfume, and Lake Michigan water, was marketed under a brand name at the rate of $62 a barrel. When its composition was made known, the price dropped to 47 cents per barrel. Many materials commonly sold as disinfectants have no disinfecting value at all ; they merely give a pleasant odor or one suggesting cleanliness.