Aviation and Tourism: Implications for Leisure Travel

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Anne Graham, Andreas Papatheodorou, Peter Forsyth
Ashgate Publishing, Ltd., 2010 - Transportation - 377 pages
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Transport is an essential element of tourism, providing the vital link between the tourist generating areas and destinations. Good accessibility, which is determined by the transport services provided, is a fundamental condition for the development of any tourist destination. Moreover the transport industry can be a major beneficiary of tourism because of the additional passenger demand that may be generated.Aviation is an increasingly important mode of transport for tourism markets. Whilst geography has meant that, in modern times, air travel has always been the dominant mode for long distance travel and much international tourism, moves towards deregulation, and in particular the emergence of the low cost carrier sector, have also increased aviation's significance for short and medium haul tourism trips. Thus, developments in aviation can have very major implications for many leisure and business tourism markets. However the characteristics and needs of leisure travellers are generally so very different from business travellers that this necessitates a separate consideration of these markets if a detailed understanding of the relationship with aviation is to be gained.In spite of the obvious closeness between the aviation and tourism industries, there are very few specialist texts on this subject. Most tourism focused books consider aviation as just one component of the tourism industry which needs to be discussed, whereas aviation specialist texts rarely concentrate on just leisure travel. In addition there is very little literature that gives a detailed appreciation of the complexities and potential conflicts associated with the development of coherent and effective aviation and tourism policies. Therefore it is the aim of this book to fill this important gap which exists with a comprehensive, in-depth study of the relationship between aviation and leisure travel.The book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
  

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Contents

Introduction
1
Leisure Travel Demand
5
The Nature of Leisure Travel Demand
7
Trends and Characteristics of Leisure Travel Demand
21
Aviation Marketing and the Leisure Market
35
Regulation and Government Policy
47
The Impact of Civil Aviation Regimes on Leisure Travel
49
Leisure Travel and Legal Issues in Aviation
59
The Impact of Attracting Low Cost Carriers to Airports
177
Airport Marketing and Tourism in Remote Destinations Exploiting the Potential in Europes Northern Periphery
193
Applications and Implications of Information and Communication Technology for Airports and Leisure Travellers
209
Economic and Environmental Impacts
225
New Air Services Tourism and Economic Development
227
The Environmental Sustainability of Aviation and Tourism
239
Destination Case Studies
255
Brazil
257

Tourism and Aviation Policy Exploring the Links
73
Airline Issues
83
The Future of Charter Operations
85
The Emergence of the Low Cost Carrier Sector
103
From a National Airline to an EU LeisureBased Carrier
119
Leisure Travel Network Carriers and Alliances
137
Market Power and Vertical Disintegration? Airline Networks and Destination Development in the United States and Dubai
147
Implications for Airports
165
Airport Requirements for Leisure Travellers
167
India
267
China
279
The Middle East
291
Africa
303
Mauritius
313
South Pacific
323
Conclusions
333
Conclusions Themes and Future Issues
335
Copyright

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About the author (2010)

Graham is Senior Lecturer in Air Transport and Tourism with the Transport Studies Group/Department of Tourism, University of Westminster, UK.

Andreas Papatheodorou is Assistant Professor in Industrial Economics with Emphasis on Tourism, University of the Aegean, Greece.

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