Research Methods in the Social and Behavioral SciencesIntroduces undergraduate students in social, psychological, and behavioral sciences to various research methodologies used in those fields. After a discussion of the cultural, situational, and personal determinants of behavior, chapters devoted to particular research methods define each method, illustrate it with a detailed description of one or more research applications, and discuss the method's advantages and disadvantages. Subjects include participant observation; content analysis; and simulation. Annotation copyright by Book News, Inc., Portland, OR |
Contents
Investigating Social Behavior | 1 |
Using Observation to Test Ideas | 71 |
PretoPostelection Shifts in Presidential Rhetoric | 118 |
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