Startup: a Silicon Valley adventure

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Penguin Group (USA) Incorporated, 1996 - Business & Economics - 322 pages
16 Reviews
Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

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Review: Startup: A Silicon Valley Adventure

User Review  - Stas Panteleev - Goodreads

A real thrill. Read full review

Review: Startup: A Silicon Valley Adventure

User Review  - Joe - Goodreads

This book is a well written account of the startup process as it normally ends....in failure. If you were ever curious about the startup process, this is a great source. Read full review

Contents

Prologue
1
The Idea
4
The Deal
21
Copyright

18 other sections not shown

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About the author (1996)

Kaplan Test Prep and Admissions has helped more than 3 million students achieve their educational and career goals. With 185 centers and over 1,200 classroom locations throughout the U.S. and abroad, Kaplan provides a full range of services, including test-prep courses, admissions consulting, programs for international students, professional licensing preparation, and more.