Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health

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John Wiley & Sons, Oct 15, 2002 - Medical - 432 pages
"Having so many theories put together thoughtfully, proximally, in a single book will help the field come to grips with what the role is of theories as we go forward and address the individual actions, and societal and community influencers of individual action, that promote healthy behaviors."
--Jim Marks, director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention

New and longstanding threats to public health, such as violence, drug misuse, HIV/AIDS, and homelessness are creating an ever greater demand for innovative theories that are responsive to the changes in the larger social environment. This important work is designed to fill the demand by assembling a careful selection of new and emerging health promotion theories into a single volume, written with an emphasis on practical application of theory to health promotion and health education programs.
 

Contents

1 Understanding and Applying Theory in Health Promotion Practice and Research
1
2 The Precaution Adoption Process Model and Its Application
16
3 The InformationMotivationBehavioral Skills Model
40
4 The Elaboration Likelihood Model of Persuasion Health Promotions That Yield Sustained Behavioral Change
71
5 Application of the Authoritative Parenting Model to Adolescent Health Behavior
100
6 Natural Helper Models to Enhance a Communitys Health and Competence
126
7 Toward a Comprehensive Understanding of Community Coalitions Moving from Practice to Theory
157
8 Community Capacity Concept Theory and Methods
194
10 Prevention Marketing An Emerging Integrated Framework
255
11 Conservation of Resources Theory Application to Public Health Promotion
285
12 The Theory of Gender and Power A Social Structural Theory for Guiding Public Health Interventions
313
13 The Behavioral Ecological Model Integrating Public Health and Behavioral Science
347
14 Reflections on Emerging Theories in Health Promotion Practice
386
Name Index
397
Subject Index
407
Copyright

9 Social Capital Theory Implications for CommunityBased Health Promotion
228

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About the author (2002)

Ralph J. DiClemente is Charles Howard Candler Professor of Public Health, Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, and professor, Departments of Pediatrics and Medicine, School of Medicine, Emory University.

Richard A. Crosby is assistant professor, Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University.

Michelle Crozier Kegler is assistant professor, Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University.

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