Handbook of Media Management and EconomicsAlan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come. |
Contents
PART I THEORETICAL DIMENSIONS IN MEDIA MANAGEMENT AND ECONOMICS | 2 |
PART II ISSUES IN MEDIA MANAGEMENT AND ECONOMICS | 112 |
PART III ANALYTICAL TOOLS IN MEDIA MANAGEMENT AND ECONOMICS | 520 |
PART IV FUTURE DIRECTIONS IN MEDIA MANAGEMENT AND ECONOMICS | 638 |
Other editions - View all
Handbook of Media Management and Economics Alan Albarran,Bozena Mierzejewska,Jaemin Jung Limited preview - 2006 |
Handbook of Media Management and Economics Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth No preview available - 2006 |
Common terms and phrases
adoption advertising Albarran analysis approach audience behavior benefits brand broadband cable cable television cash flow Chan-Olmsted channels competition concept consumer convergence corporate costs creative culture defined definition difficult distribution diversity EBITDA effects efficiency example Federal Communications Commission field film finance financial find findings firm’s first framework global increase influence innovation Internet issues journal of Media management and economics market structure mass media measures media companies media consolidation media content Media Economics media firms media industries media management media markets media organizations media products mergers mergers and acquisitions methods models monopolistic competition network effects newspaper ofmedia ofthe oligopoly operating options organizational ownership Picard Press profits public interest qualitative research quantitative radio reflect Retrieved revenue scholars significant social specific stations strategic management strategy studies telecommunications theory variables Viacom