Wine Market 2000: Trends and Analysis |
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2000 Percentages 85 percent adult per capita advertising expenditures age group ages 21 asked to agree/disagree Associates 2000 Associates Consumer Segments Associates Wine baby boomers beer beverage alcohol beverage choices blush/rose wine capita consumption consumed wine Consumer Attitudes consumer base consumer survey CONSUMER TRENDS consumers agreed core and marginal core consumers Core Marginal core wine consumers core wine drinkers Demographics growth keeping wine major brands marginal consumers marginal segments marginal wine consumers marginal wine drinkers Merrill Research million once every 2-3 percent core percent drink wine percent in 1997 percent in 2000 percent marginal percent of core percent of marginals price range red wine consumption Research & Associates restaurant significantly table wine consumption type or varietal U.S. wine market White Zinfandel wine boom wine consumer segment Wine Consumers Age Wine Consumers Percentages wine consumers report wine consuming population wine drinking frequency wine industry Wine Market Council wine on hand