The emperors of chocolate: inside the secret world of Hershey and Mars

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Broadway Books, Jan 4, 2000 - Biography & Autobiography - 384 pages
204 Reviews
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, JoŽl Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.

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It's well researched and well written. - Goodreads
Very easy to read and all interesting. - Goodreads
... easy to read and very fascinating. - Goodreads
The writing was good for me. - Goodreads

Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

User Review  - Rui Ma - Goodreads

Eye opening and inspirational Read full review

Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

User Review  - Cynthia Frazer - Goodreads

I ate an INSANE amount of chocolate while reading this. and now I notice whether an item is Mars or Hershey, and how products are placed in stores.... and how American chocolate tastes "sour" compared ... Read full review

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About the author (2000)

JoŽl Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at