Webcasting Worldwide: Business Models of an Emerging Global Medium
Louisa S. Ha, Richard J. Ganahl
Taylor & Francis, 2007 - Business & Economics - 432 pages
Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry.
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Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.