Satisfaction Guaranteed: The Making of the American Mass Market

Front Cover
Pantheon Books, 1989 - Business & Economics - 339 pages
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

From inside the book

Contents

AMERICAN
3
THE NAME ON THE LABEL
29
THE CHAIN OF DISTRIBUTION
58
Copyright

3 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1989)

Susan Strasser is the author of the award winning "Never Done" & "Satisfaction Guaranteed: The Making of the American Mass Market." Her articles have appeared in "The New York Times," "The Washington Post," & "The Nation." A professor of history at the University of Delaware, she lives near Washington, D.C.

Bibliographic information