Satisfaction Guaranteed: The Making of the American Mass MarketA history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America. |
Contents
AMERICAN | 3 |
THE NAME ON THE LABEL | 29 |
THE CHAIN OF DISTRIBUTION | 58 |
Copyright | |
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advertising American booklet bought brand Butler Brothers Calkins campaign cards cash catalogue century cereal Chain Stores Chicago cities Coca-Cola Colgate company's consumers corn flakes corporations coupons Court created Crisco culture customers dealer department stores display distribution drug economic factory firms Gillette grocer Harvard Heinz History industry Ivory Ivory soap jobbers Journal Kellogg King Gillette Kodak label Macy's magazine mail-order manufac manufacturers Marshall Field's mass merchandise merchants modern Montgomery Ward National Biscuit offered organized package packed patent premiums price maintenance Printers Procter and Gamble promotional published purchase Pure Food Quaker Oats recipes reprinted in ABF Research Safety Razor sales forces salesmen samples Sapolio Sears sell shaving Shredded Wheat small retailers soap sold storekeepers tion Toasted Corn Flake Town trademarks Trading Stamps turers Uneeda Walter Thompson wholesalers WRIGLEY'S wrote York