books.google.ca - Marshall McLuhan’s insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before...http://books.google.ca/books/about/The_Essential_McLuhan.html?id=UUMoGmujREwC&q=pattern&utm_source=gb-gplus-shareThe Essential McLuhan