Managerial Economics: Analysis, Problems, CasesDesigned for a one-semester course at the undergraduate or MBA level in managerial economics, this text also works well as a text/reference for a second course emphasizing cases. Managerial Economics takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, and outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps students see how managers can use economic analysis to solve business problems and make better decisions. |
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Airlines amount analysis arc marginal average variable cost Brand X broccoli Business Week Chapter combination of inputs constraints consumer cost curve decision demand curve demand function determine discount rate discussed dollar economists elasticity of demand equal equation estimated example factors Figure firm firm's fixed cost forecasts foreign given income increase indicates indifference curve industry investment isocost isoquant least cost combination level of output linear long-run average cost managers mand manufacturing marginal cost marginal product marginal revenue maximize profit maximum normal profit obtain optimal panel percent pizza plant present value price discrimination price elasticity problem production function profit-maximizing purchase quantity demanded quantity sold regression relationship result returns to scale risk sell slope statistical strategy substitutes supply curve Table tion total profit total revenue units of output utility variable input Wall Street Journal zero