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The People's Choice:

How the Voter Makes Up His Mind in a Presidential Campaign
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1 Review
Columbia University Press, 1948 - Political parties - 178 pages

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Review: The People's Choice

User Review  - Steven Peterson - Goodreads

This is one of the very first classic books on voting behavior. Here, the focus is the 1940 presidential election in Erie County, Ohio. The work explores what factors shape vote choice. A number of ... Read full review

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Contents

Introduction i
1
Erie County Ohio 1940
10
Social Differences between Republicans
16
Copyright

7 other sections not shown

Other editions - View all

The people's choice: how the voter makes up his mind in a presidential campaign
The people's choice: how the voter makes up his mind in a presidential campaign
Paul Felix Lazarsfeld,Bernard Berelson,Hazel Gaudet
Snippet view - 1948
The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
Paul Felix Lazarsfeld,Bernard Berelson,Hazel Gaudet
Snippet view - 1944

Common terms and phrases

activation actually voted affiliation analysis arguments asked attitudes August bandwagon effect campaign propaganda candidate Catholics changes in vote Chapter characteristics Chart classified Cleveland Plain Dealer conscription constant convention conversion cross-pressures decided Demo Democratic party discussion effect Election Day Erie County expectation experience exposed exposure to political factors favored final vote decision formal media Gerald L. K. Smith important indices individual intended to vote interest level issues labor less interest magazines major mass media media of communication medium ment mentioned minds Newspaper Radio non-voters November October opinion leaders opinion leadership paign panel partisan partisanship party changers personal contacts political homogeneity political predispositions polls presidential campaign problem question reason for change reinforcement relationship relatively repeated interviewing respondents result role Sandusky social groups specific speeches third term tion Total undecided vote Democratic vote intention vote Republican voters waverers Willkie Willkie's

Bibliographic information

QR code for The People's Choice
TitleThe People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
AuthorsPaul Felix Lazarsfeld, Bernard Berelson, Hazel Gaudet
Edition2
PublisherColumbia University Press, 1948
Original fromUniversity of Minnesota
Digitized29 Jan 2010
Length178 pages
SubjectsPolitical parties
Presidents
Voting
  
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