The Book Publishing Industry

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Lawrence Erlbaum Associates, 2003 - Publishers and publishing - 324 pages
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This volume provides an overview of the book publishing industry and includes details about editorial, marketing, and production. Industry issues, such as copyright and online publishing are also presented. A reference book that can be used in courses and as a library reference, this book will be valuable to media scholars and students.

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About the author (2003)

Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry.

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