EntrepreneurshipEntrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. . |
Contents
The Nature and Importance of Entrepreneurs | 2 |
The Entrepreneurial and Intrapreneurial Mind | 36 |
Chapter 3 | 47 |
Copyright | |
33 other sections not shown
Other editions - View all
Common terms and phrases
advertising agreement analysis assets business plan Business Week cash flow company's competition competitors corporation costs creative customers decision discussed E*TRADE economic employees entrepre entrepreneur entrepreneurship EPCO equity established evaluation example expenses factors firm Flatley forma franchise funds geomatics goals growth Heartware Heartware's Hisrich idea important income income statement increase individuals industry initial initial public offering innovation Internet Invacare inventory investment investors involved joint venture liability Lillian Vernon loan manufacturing marketing plan ment Michael Flatley million Month Month Month offering operating opportunity organization owners partners partnership patent percent potential pro forma problems product or service profits retail risk Riverdance role Seery selling share Small Business sources stage start-up strategy success tion Total trade United Venture Capital venture capitalist