Brewed in Canada: The Untold Story of Canada's 350-year-old Brewing IndustryThe Canadian brewing industry predates Confederation by two hundred years; Canada boasts the oldest, continuously operating brewery in North America. Canadian brewers have survived the persecution of the Temperance Movement and Prohibition, the Great Depression, two World Wars and the challenge of Free Trade. Today, brewing in Canada is a 10 billion dollar business whose one constant is change. From its colonial past to the microbrewery renaissance, Brewed in Canada is a passionate narrative of individual power, colourful characters, family rivalries and foreign ownership. Individual stories tell of personal success and failure, bankruptcies, takeovers, consolidation and rationalization. As men of influence, these brewers made significant contributions to their local communities and the country. Beyond the day-to-day operation of their brewing business, some would make their mark in politics, while others built churches, hospitals and helped establish universities. A commitment to community service - and to brewing excellence - continues today. |
Contents
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| 63 | |
The Temperance Crusade Church Against State Wets versus Drys | 84 |
Acquisitions Alliances Mergers Consolidation and Rationalization | 95 |
The New Century Years of Crisis and Recovery | 101 |
The Next Generation of Brewers | 102 |
World War One and Prohibition | 111 |
A Little Light Reading | 200 |
The Eighties Hey Canada Welcome to Miller Time This Buds For You | 203 |
The Renaissance Microbreweries and Beyond | 209 |
The Campaign for Real Ale | 210 |
John Mitchell and Frank Appleton Canadas Microbrewing Pioneers | 214 |
The First Generation of Microbrewers | 217 |
The Best of Times The Worst of Times | 230 |
The Next Generation | 238 |
America Goes Dry CrossBorder Bootlegging | 118 |
The Oland Family Rebuilds | 124 |
The Third Generation Oland Family Rivalry | 131 |
Surviving the Depression Years | 138 |
E P Taylors Grand Design | 142 |
The Second World War Years | 146 |
Andrew Fellers Brewery Hamilton | 149 |
The Fabulous Fifties Postwar Optimism | 154 |
The Audacious Uncle Ben Ginter | 159 |
Canadian Breweries Combines Trial | 167 |
The Sixties The Times They Are AChangin | 178 |
The Beer and Tobacco Tango | 188 |
The Seventies Expansion and Diversification | 195 |
MegaMergers The Selling of Canadas Brewing Heritage | 252 |
The Nineties One Challenge after Another | 257 |
Growth and Survival | 263 |
The Great Draft Dry Ice Price Brouhaha | 272 |
Bill Sharpe The Beer PriceMeister | 277 |
The Mega Breweries Go Micro | 286 |
Strategic Alliances The Maturing of the Micro Segment | 291 |
Let the Beer Wars Begin | 303 |
The Invasion of the Image Import Brews | 308 |
Beyond Brewing | 311 |
The Last Word | 316 |
A Chronological History of Brewing in Canada from 1646 to 2001 | 325 |