Brewed in Canada: The Untold Story of Canada's 350-year-old Brewing Industry

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Dundurn, 2001 - Business & Economics - 431 pages
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The Canadian brewing industry predates Confederation by two hundred years; Canada boasts the oldest, continuously operating brewery in North America. Canadian brewers have survived the persecution of the Temperance Movement and Prohibition, the Great Depression, two World Wars and the challenge of Free Trade. Today, brewing in Canada is a 10 billion dollar business whose one constant is change.

From its colonial past to the microbrewery renaissance, Brewed in Canada is a passionate narrative of individual power, colourful characters, family rivalries and foreign ownership. Individual stories tell of personal success and failure, bankruptcies, takeovers, consolidation and rationalization. As men of influence, these brewers made significant contributions to their local communities and the country. Beyond the day-to-day operation of their brewing business, some would make their mark in politics, while others built churches, hospitals and helped establish universities. A commitment to community service - and to brewing excellence - continues today.

  

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Contents

Brewing in the New Land
20
The First Masters of the Brew
27
Changing of the Guard
63
The Temperance Crusade Church Against State Wets versus Drys
84
Acquisitions Alliances Mergers Consolidation and Rationalization
95
The New Century Years of Crisis and Recovery
101
The Next Generation of Brewers
102
World War One and Prohibition
111
A Little Light Reading
200
The Eighties Hey Canada Welcome to Miller Time This Buds For You
203
The Renaissance Microbreweries and Beyond
209
The Campaign for Real Ale
210
John Mitchell and Frank Appleton Canadas Microbrewing Pioneers
214
The First Generation of Microbrewers
217
The Best of Times The Worst of Times
230
The Next Generation
238

America Goes Dry CrossBorder Bootlegging
118
The Oland Family Rebuilds
124
The Third Generation Oland Family Rivalry
131
Surviving the Depression Years
138
E P Taylors Grand Design
142
The Second World War Years
146
Andrew Fellers Brewery Hamilton
149
The Fabulous Fifties Postwar Optimism
154
The Audacious Uncle Ben Ginter
159
Canadian Breweries Combines Trial
167
The Sixties The Times They Are AChangin
178
The Beer and Tobacco Tango
188
The Seventies Expansion and Diversification
195
MegaMergers The Selling of Canadas Brewing Heritage
252
The Nineties One Challenge after Another
257
Growth and Survival
263
The Great Draft Dry Ice Price Brouhaha
272
Bill Sharpe The Beer PriceMeister
277
The Mega Breweries Go Micro
286
Strategic Alliances The Maturing of the Micro Segment
291
Let the Beer Wars Begin
303
The Invasion of the Image Import Brews
308
Beyond Brewing
311
The Last Word
316
A Chronological History of Brewing in Canada from 1646 to 2001
325
Copyright

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About the author (2001)

Allen Winn Sneath knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable ad campaigns and was a founding partner in the Algonquin Brewing Company.

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Allen Winn Sneath knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable ad campaigns and was a founding partner in the Algonquin Brewing Company.

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