Television and Radio Writing

Front Cover
Houghton Mifflin, 1958 - Radio authorship - 544 pages
You will find in this book a mixture of the idealistic and the practical: the highminded criteria that should inspire a potential writer for the broadcast media and the confining exigencies of the market place. If the approach herein is rather personalized, it is because radio and television, despite the most spectacular of "spectaculars," are still beamed to the living room audience. It is an interesting paradox that these mass media must give the impression that they are programmed for the individual. No one was more aware of that paradox than President Franklin D. Roosevelt, who, in his "fireside chats" to tens of millions of listeners, made the man in the easy chair, with his proverbial pipe and slippers, feel that he alone was being addressed. It is a point the beginning writer will do well to remember. This text, as the title implies, covers both fields of radio and television writing. It attempts to answer many of the questions students of writing continually ask. And because a writer not only learns by writing, but also learns from others' writings, this volume is replete with illustrations.

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Contents

The role of the writer
3
Audience and measurement
16
Sources and resources
26
Copyright

21 other sections not shown

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