Semiotics: The BasicsUsing jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: * what is a sign? * which codes do we take for granted? * what is a text? * how can semiotics be used in textual analysis? * who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B |
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according adopted analysis appear applied arbitrary argue associated Barthes basic become called codes communication concept concerned connotation construction context conventions course criticized cultural defined denotation depends determined direct distinction dominant emphasize exist experience expression familiar film formal frame framework function genre ibid iconic ideological important indexical individual instance interpretation involves Jakobson kind language less linguistic look marked material meaning medium metaphor mode myths narrative natural noted notion object offer oppositions original paradigmatic particular Peirce perspective photograph position practices principle production purely reader reading realistic reality refer reflect regarded relation relationship represent representation Saussure Saussure’s seek seems seen semioticians semiotics sense shot signifier signifying signs simply social sometimes sound specific stance structuralist structure suggest symbolic syntagmatic television tend textual theorists things tion types units verbal viewer visual writing