The Marketing information revolution

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Harvard Business School Press, 1994 - Business & Economics - 373 pages
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A guide for marketing executives demonstrates how to take advantage of the vast amounts of information available today by using information technology to transform large quantities of data into usable information

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Contents

Preface
1
Marketing in the Information Revolution
9
Transforming
30
Copyright

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About the author (1994)

RASHI GLAZER is Associate Professor in the Graduate School of Business at Columbia University.

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