Macrowikinomics: New Solutions for a Connected Planet
Penguin Group US, Sep 28, 2010 - Technology & Engineering - 448 pages
In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace.
This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
With vivid examples from diverse sectors, Macrowikinomics is a handbook for people everywhere seeking a transformation of industry and institutions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.
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Am halfway through right now and loving every bit of it. Wouldn't call it unutdownlable because it's a high-content book that we ought to take in slowly so that we can digest it properly. The sheer amount of knowledge and examples illustrated from across sectors makes the arguments very credible. It combines a lot of what I have read and observed earlier (most notably Starfish and the Spider and most recently Dumbing Us Down), and then takes it all forward to what will happen next.
What I felt was downplayed, probably to avoid controversy, was the sheer opposition to the values of openness, collaboration etc by the people at the top in all these sectors, and how savagely they keep on defending the status quo and the shady politics they descend into. It is necessary to know about this dark side in order to prevent the next generation from falling into the same lines of thinking. Notwithstanding this, the authors do stick to the main imperative throughout, that no matter what the obstructions, opening up is inevitable.
Welcome to your new world, courtesy of the digital revolution. Sorry, but you won’t be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community’s “mass collaboration” is changing political and civic institutions. In this follow-up to their bestseller "Wikinomics", the authors explain why technology and social media may hold the answers to some of the world’s most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from “networked intelligence.” getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of "Wikinomics" to brace themselves for some repetition. Start reading soon, because change is accelerating every second.
More about this book:
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott,Anthony D. Williams
Limited preview - 2008
Macrowikinomics: Nuevas fórmulas para impulsar la economía mundial
Don Tapscott,Anthony D. Williams
No preview available - 2011