The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots

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Que Publishing, May 8, 2013 - Business & Economics - 368 pages
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Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!

 

Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.

  • Think visually to solve marketing challenges text can’t handle
  • Utilize visual maps to craft sharper messages and strategies
  • Guide prospects on a visual journey they simply must follow
  • Make abstract ideas intensely real and tangible
  • Visually boost the effectiveness of emails, landing pages, and case studies
  • Leverage new presentation tools that go way beyond PowerPoint
  • Clear away obstacles to action with infographics, checklists, and worksheets
  • Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+
  • Create outstanding low-cost video for marketing and tutorials
  • Optimize your visuals for tablets and smartphones
  • Quickly improve social media performance with intuitive new visual tools

 

  

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Contents

Introduction
Rules for Social Media Marketers 1 Recognize the Power of yisual Persuasion 2 reate Personas to Un rs and Your u om rs 3 Social Media Is Storytelli...
Endnotes
Social Media Is Storytelling So Tell Stories
Endnotes
Know Your Content
Endnotes
Connect Using Collaborations Many Forms
Ideas to
Deyelop Case Studies and Reports with yisuals 16 Digital Publishing and eBooks Are Here NowUse Them 17 Rock Your yisual Brand on Social Media
Endnotes
Landing Pages Wont Perform well Without Yisuals
Tactics for Social Media Platforms
Idea
Tools to Consider
Use Pinterest as a Marketing

Endnotes
Make Ideas Tangible
Endnotes
Tools to Help You Create Your yisual Marketing 8 Use Mind Maps To See what Youre Thinking 9 Make Ideas Tangible 10 Use Diagrams and Qther...
Use Diagrams and Qther Data yisualization Tools to Explain
Use Yisual tiuides That Build on Knowledge
Endnotes
Endnotes
Spread Your Message with Infographics
Endnotes
Content to Qet Customer Attention 13 Email Is Still a Powerful yisual Marketing Tool 14 Spread Your Message with Infographics
Tactics For Social Media Platforms 19 yisuals Are A Must Qn Facebook 20 Use Twitter to Link to yisuals 21 Insta ram Is reat for uick i uals from Y r...
Tumblr Makes It Easy to Share Yisuals
Google+ Is More Yisual Than You Think
Tumblr Makes it Easy to Share yisuals 24 Qioogle+ Is More yisual Than You Think 25 Mobile Apps Proyide yisual Qpportunities 26 YouTube is the...
Endnotes
Educate and Entertain Your Customers
YouTube Is the Place to yiew Yideos
Ideas to
Index
Copyright

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About the author (2013)

Stephanie Diamond is a thought leader and management marketing professional with 20-plus years of experience in building profits in more than 75 different industries. She has worked with solopreneurs, small-business owners, and multibillion-dollar corporations. As a best-selling author, she has written six business books, including Social Media Marketing for Dummies and Social CRM for Dummies.

 

She worked for eight years as a Marketing Director at AOL. When she joined, there were fewer than 1 million subscribers. When she left in 2002, there were 36 million. While at AOL, she developed a highly successful line of multimedia products that brought in an annual $40 million in incremental revenue.

 

In 2002, Stephanie founded Digital Media Works, Inc. (DigMediaWorks.com), an online marketing company that helps business owners discover the hidden profits in their businesses. She is passionate about guiding online companies to successfully generate more revenue and find their real value.

 

As a strategic thinker, Stephanie uses all the current visual thinking techniques and brain research to help companies get to the essence of their brands. She continues to focus on helping companies understand and communicate their value to customers.

 

Stephanie received a BA in Psychology from Hofstra University and an MSW and MPH from the University of Hawaii. She lives in New York with her husband and Maltese named Colby.

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