Why Didn't I Think of That?: Think the Unthinkable and Achieve Creative Greatness

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Prentice Hall, 2002 - Business & Economics - 288 pages
Critical thinking, proactive decision-making, and dynamic creativity are thinking skills essential to success in our professional and personal endeavors. Few of us, however, know how to maximize these skills at critical moments. In Why Didn't I Think of That? Charles McCoy, who honed his critical thinking techniques on the bench of the Los Angeles Superior Court, shows you how to sharpen your left-brain power -- observation, accuracy, and analysis -- to achieve optimum results. McCoy creatively entertains as he teaches, offering insight gained from prominent cases over which he has presided. He draws examples from catastrophic events (Exxon Valdez oil spill, Chernobyl nuclear power plant disaster), real business problems encountered by major corporations and government agencies (Pepsi, Citibank, the U.S. Marines, NASA), the civil rights struggles of Dr. Martin Luther King, as well as fictional events (The Adventures of Tom Sawyer and It's a Wonderful Life).

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Contents

Think Perceptively
1
Chapter
38
Chapter Three
71
Copyright

6 other sections not shown

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