Design for Community: The Art of Connecting Real People in Virtual Places

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New Riders, 2002 - Computers - 307 pages
Annotation Learn to design community features that help build a site's audience. The only book that discusses the pros and cons of adding community features to corporate sites as well as individual home sites. Design for Community goes beyond the basic how-to of programming Web features to actually dissecting the purposes and best ways to implement those features to foster a real, productive online community. Each chapter culminates with a personal interview between the author and a well-known, respected member of the Web community. As community features keep cropping up on even the simplest Web site, it's important for Web designers and developers to understand how these features work and the best way to--or not to--implement them. The Web site for the book www.designforcommunity.com serves as an interactive example and legitimate online community for readers of this book. It incorporates all the examples and suggestions outlined in the text and fosters a direct online community, not only between readers, but between the author and readers as well. Each chapter opens with an in-depth explanation of a single issue, from practical issues like email and list moderation to more conceptual issues like trust and intimacy. These discussions lay the groundwork and provide an even-handed explanation of the issues, as well as advocate for the right way to solve the problems, based on the author's years of experience. Organizing the book by specific issues and corresponding interviews allows the readers to skip around and focus in on the single issue they're struggling with. Derek M. Powazek has been working the Web since there was one. He's watched communities grow while working at HotWired and Electric Minds with virtual community pioneer Howard Rheingold. At Powazek Productions, he's created sites with community features for companies like Netscape and Nike. His work has been honored by I.D. Magazine, Communication Arts Magazine, and Cool Site of the Year. Derek's work has been applauded in countless Web design books, including Graphic Web Design Now, and O'reilly's Web Navigation book. He's also been profiled in Wired News, and has spoken about Web design and community all over the country.
 

Contents

Is This Trip Really Necessary?
1
Chapter
7
Chapter
9
Content Comes First
17
3
31
Design Matters
37
4
42
7
54
18
123
Chat Cams and Virtual Intimacy
135
About the Author
144
Barriers to Entry
167
And It Goes Both Ways
182
Email Keeps the Conversation Alive
191
Commerce Communities
219
Killing Your Community
243

10
61
Tools for Doing the Heavy Lifting
69
14
82
Policies and Policing
87
17
103
Moderation Karma and Flame Bait
115
Whats Next?
263
27
267
Postscript
297
70222
300
28
302
Copyright

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About the author (2002)

Derek Powazek has been working the web since there was one. He s watched communities grow while working at HotWired and Electric Minds with virtual community pioneer Howard Rheingold. As Powazek Productions, he s created sites with community features for companies like Netscape and Nike. He s been tending the garden at the {fray} for four years, and his work has been honored by I.D. Magazine, Communication Arts Magazine, and Cool Site of the Year. Derek s work has been applauded in countless web design books, including Graphis Web Design Now, and O Reilly s Web Navigation book. He s also been profiled in Wired News, and has spoken about web design and community all over the country. This year in September, hundreds will gather for fray day 4, a real-life gathering of the fray.com virtual community.

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