Qualitative Methods in Management ResearchIn the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy. Copyright © Libri GmbH. All rights reserved. |
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Page 92
... corporate successes and failures suggesting effective and ineffective courses of past action and their determinants . Studies of specific past policies , strategies or decisions to determine their relevance in current contexts . Studies ...
... corporate successes and failures suggesting effective and ineffective courses of past action and their determinants . Studies of specific past policies , strategies or decisions to determine their relevance in current contexts . Studies ...
Page 93
... corporate culture a novel approach to selling their services ; they have even been called " corporate culture vul- tures " .72 Their new service was cultural engineering , the alleged ability to change the culture of a company . A ...
... corporate culture a novel approach to selling their services ; they have even been called " corporate culture vul- tures " .72 Their new service was cultural engineering , the alleged ability to change the culture of a company . A ...
Page 114
... corporate anthropologists " who have entered business firms as consultants in the United States . Ethnography is the branch of anthropology that is of prime interest to the management researcher / consultant . The ethno- graphic ...
... corporate anthropologists " who have entered business firms as consultants in the United States . Ethnography is the branch of anthropology that is of prime interest to the management researcher / consultant . The ethno- graphic ...
Contents
Access Through Different Roles | 27 |
Preunderstanding and Understanding | 47 |
Case Study Research | 81 |
Copyright | |
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ability able academic research action research action science action scientist applied approach Argyris assess behavior Bengt Mellberg business administration CALIFORNIA/SANTA CRUZ change agent change processes Chapter chief executive client company's concepts concerned conclusions consultant paradigm consultant role consultant's consulting assignment CRUZ The University decision discussed employees example experience facts Figure Geneen Glaser and Strauss Gummesson hermeneutic paradigm historical analysis Ibid Illustration by Bengt implementation industry interviews investigative journalism involved knowledge large number Maigret management consultants marketing ment methodology models observation organization organizational Oscar Reutersvärd participant observation participation positivistic present problem processes of change qualitative methods quality criteria quantitative question referred relation relationship reports requirements research project researcher's researcher/consultant researchers and consultants researchers and management rience scientific paradigm social specific strategy study research taboo Taoism theory tion traditional types University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA validity