Entrepreneurship in Sub-Saharan Africa: A Strategic Management Perspective

The importance of entrepreneurship as an engine for innovation, economic growth, job creation and wealth especially in the context of Sub-Saharan Africa cannot be overemphasized. Entrepreneurship in Sub-Saharan Africa examines the socio-cultural, global, economic, financial, political, infrastructure and organizational contexts of entrepreneurship in Sub-Saharan Africa. Second, the book presents a strategic management approach for the management of entrepreneurial and small business ventures in the region. Written with a focus on theory and practice, the book is suitable for undergraduate and graduate courses in business and management studies and as a reference tool for practicing and prospective entrepreneurs, small business owners and economic change agents.

Keywords: Entrepreneurship, Small Business Management, Sub-Saharan Africa, Strategic Management, Marketing, Globalization, Business Plan, Socio-cultural, financial, political, institutional, infrastructure and organizational contexts.

Number of pages: 684