The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

Front Cover
Broadway Books, 2000 - Biography & Autobiography - 367 pages
Corporate candy giants Milton Hershey and Forrest Mars build business empires out of one of the world's most magical, sought-after substances: chocolate. Brenner spins a unique story that takes us inside a word as mysterious as Willy Wonka's Chocolate Factory.

Contents

BAR WARS
3
CANDY FROM STRANGERS
19
THE PLANET MARS
33
MELTS IN YOUR MOUTH
45
TO THE MILKY WAY AND BEYOND
49
THE CANDY HAN
71
SWEET DREAMS
83
FROM BEAN TO BAR
91
HILTONS BOY
207
THE GREAT AMERICAN CHOCOLATE BAR
219
HOT COCOA
227
MARS ATTACKS
243
A LEGACY LOST
259
NICE PEOPLE DONT EAT CHOCOLATE
269
A CHOCOLATECOVERED WORLD
283
RAISING THE BAR
299

CHOCOLATE TOWN USA
103
BITTERSWEET
131
M AND M
147
SWEET HOME CHICAGO
163
BREAKING THE HOLD
179
THE CARETAKERS
195
CORPORATE CANDY
315
NOTES
325
ACKNOWLEDGMENTS
345
ILLUSTRATION CREDITS
349
INDEX
351
Copyright

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About the author (2000)

Joël Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and herWashington Post Magazinecover story on Mars won numerous prizes. She was recognized five times by theFinancial News Journalism Reporteras one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.

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