The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

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Broadway Books, 2000 - Business & Economics - 367 pages
146 Reviews
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, JoŽl Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.

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It's well researched and well written. - Goodreads
Very easy to read and all interesting. - Goodreads
... easy to read and very fascinating. - Goodreads
The writing was good for me. - Goodreads

Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

User Review  - Jennifer - Goodreads

I love chocolate. I don't know why people eat any other kind of candy. I grew up eating Hershey's chocolate and M&Ms. I remember visiting Hershey, Pennsylvania, when I was a teenager and seeing the ... Read full review

Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

User Review  - Elizabeth Raabe - Goodreads

A friend had read this book during her MBA program and thought I'd enjoy it, knowing I'm a huge chocolate lover. And even though I've looked down my nose at Hershey and Mars for not being in the same ... Read full review

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Contents

BAR WARS
3
CANDY FROM STRANGERS
19
THE PLANET MARS
33
Copyright

24 other sections not shown

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About the author (2000)

JoŽl Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.

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