The Emperors of Chocolate: Inside the Secret World of Hershey and MarsCorporate candy giants Milton Hershey and Forrest Mars build business empires out of one of the world's most magical, sought-after substances: chocolate. Brenner spins a unique story that takes us inside a word as mysterious as Willy Wonka's Chocolate Factory. |
Contents
BAR WARS | 3 |
CANDY FROM STRANGERS | 19 |
THE PLANET MARS | 33 |
MELTS IN YOUR MOUTH | 45 |
TO THE MILKY WAY AND BEYOND | 49 |
THE CANDY HAN | 71 |
SWEET DREAMS | 83 |
FROM BEAN TO BAR | 91 |
HILTONS BOY | 207 |
THE GREAT AMERICAN CHOCOLATE BAR | 219 |
HOT COCOA | 227 |
MARS ATTACKS | 243 |
A LEGACY LOST | 259 |
NICE PEOPLE DONT EAT CHOCOLATE | 269 |
A CHOCOLATECOVERED WORLD | 283 |
RAISING THE BAR | 299 |
CHOCOLATE TOWN USA | 103 |
BITTERSWEET | 131 |
M AND M | 147 |
SWEET HOME CHICAGO | 163 |
BREAKING THE HOLD | 179 |
THE CARETAKERS | 195 |
CORPORATE CANDY | 315 |
NOTES | 325 |
ACKNOWLEDGMENTS | 345 |
ILLUSTRATION CREDITS | 349 |
INDEX | 351 |
Copyright | |
Other editions - View all
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Joël Glenn Brenner No preview available - 2000 |
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Joël Glenn Brenner No preview available - 2000 |