Understanding Attitudes and Predicting Social BehaviorThis book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
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Page 26
... tude and behavior was found to be relatively weak . Other moderating variables that have been suggested include actual or considered presence of others , posses- sion of skills required to perform the behavior , internal consistency of ...
... tude and behavior was found to be relatively weak . Other moderating variables that have been suggested include actual or considered presence of others , posses- sion of skills required to perform the behavior , internal consistency of ...
Page 55
... tude concept . In contrast to our relatively simple definition , we saw in chapter 2 that many practitioners and laymen have tended to view attitudes as a complex of feelings , beliefs , motivations , perceptions , and intentions ...
... tude concept . In contrast to our relatively simple definition , we saw in chapter 2 that many practitioners and laymen have tended to view attitudes as a complex of feelings , beliefs , motivations , perceptions , and intentions ...
Page 153
... tude area . A class of theories commonly referred to as expectancy - value models3 ( e.g. , Fishbein , 1963 ; Rosenberg , 1956 ) appeared to be of particular relevance . As we saw in chapter 6 , according to these models a person's ...
... tude area . A class of theories commonly referred to as expectancy - value models3 ( e.g. , Fishbein , 1963 ; Rosenberg , 1956 ) appeared to be of particular relevance . As we saw in chapter 6 , according to these models a person's ...
Contents
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Copyright | |
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