books.google.ca - Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism...http://books.google.ca/books/about/Diffusion_of_Innovations_5th_Edition.html?id=9U1K5LjUOwEC&q=cosmopolite&utm_source=gb-gplus-shareDiffusion of Innovations, 5th Edition
