Dealing with Darwin: How Great Companies Innovate at Every Phase of Their EvolutionGeoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive. |
From inside the book
Results 1-5 of 57
... growth markets (chapter 5), amplified by findings from subsequent project work at Cisco Systems and elsewhere, led to another HBR article, this time in the July–August, 2007 issue, titled “To Succeed in the Long Term, Focus on the ...
... GROWTH MARKETS Cisco Innovating in Growth Markets 100 Chapter Six : MANAGING INNOVATION IN MATURE MARKETS Cisco Innovating in Mature Markets 159 གྱེ ཌཱུ ཙྪསྐྱེ ཐྭ གྡོ 61 73 110 Chapter Seven : MANAGING INNOVATION IN DECLINING MARKETS ...
... Market Growth A C Growth Market D Mature Market Fault B Declining Market Line ! E End of Life Technology Adoption ... Markets Technology - Adoption Strategies Pragmatists : Stick with the herd ! Visionaries : Get ahead of the herd ...
... growth generating su- perior economic returns while entailing little company - specific risk . In 2005 , broadband networks , e - tailing , and information storage systems are all growth markets . PHASE C. MATURE MARKETS . Category growth ...
... Markets can continue in this state indefinitely , experiencing round after ... growth , stagnant margins , and weak returns on capital . Next - generation ... markets . PHASE E , END OF LIFE . A disruptive technology has emerged , crossed ...
Contents
5 | |
13 | |
29 | |
TYPES OF INNOVATION | 61 |
MANAGING INNOVATION IN GROWTH MARKETS | 73 |
MANAGING INNOVATION IN MATURE MARKETS | 110 |
MANAGING INNOVATION IN DECLINING MARKETS | 168 |
MANAGING INNOVATION IN YOUR ENTERPRISE | 192 |
EXTRACTING RESOURCES FROM CONTEXT | 209 |
REPURPOSING RESOURCES FOR CORE | 235 |
MANAGING INERTIA IN YOUR ENTERPRISE | 256 |
Index | 275 |
Other editions - View all
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their ... Geoffrey A. Moore No preview available - 2006 |
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their ... Geoffrey A. Moore No preview available - 2008 |