The Portable MBA in Entrepreneurship

Front Cover
John Wiley & Sons, 2004 - Business & Economics - 494 pages
This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you’ll find all the entrepreneurial advice you need to run a business:
  • Recognizing great entrepreneurial opportunities
  • Writing a business plan and building your financial statements
  • Securing financing with venture capital or debt financing
  • Franchising your business
  • Managing a growing business
  • Protecting intellectual property
  • Selling a business when the time comes
 

Contents

Opportunity Recognition
29
Entrepreneurial Marketing
71
Writing a Business Plan
107
Building Your Pro Forma Financial Statements
141
Venture Capital
167
Debt and Other Forms of Financing
195
External Assistance for Startups and Small Businesses
223
Legal and Tax Issues
267
Franchising
351
Entrepreneurs and the Internet
377
Managing a Growing Business
405
A Time for Capturing Value
427
Glossary
455
Notes
469
Index
483
Copyright

Intellectual Property
311

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