Campaigns on the Cutting Edge, 2nd EditionRichard J. Semiatin Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels. |
Contents
1 Introduction Campaigns on the Cutting Edge | 3 |
2 Fundraising Continuity and Change | 11 |
3 Paid Media In an Era of Rapid and Revolutionary Change | 28 |
4 Social and New Media An Evolving Future | 48 |
5 Polling in the TwentyFirst Century Part Past Part Future | 65 |
6 Voter Mobilization Into the Future | 81 |
The Evolving Campaign Adaptation by Political Institutions and Groups | 101 |
7 Political Parties Beyond Revitalization | 103 |
9 Campaign Press Coverage Instantaneous | 138 |
10 Campaign Finance Reform in the PostCitizens United Era | 157 |
11 Redistricting The Shift Toward South and West Continues | 177 |
12 Women and Campaigns Growing Female Activism From the Grass Roots to the Top | 193 |
13 Minority Candidates and the Changing Landscape of Campaigns in the TwentyFirst Century | 211 |
14 New Political Campaigns and Democracy | 226 |
| 241 | |
8 Interest Groups and the Future of Campaigns | 121 |
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