BoD – Books on Demand, 2010 - 250 pages
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to: Systematically select and plan the entry into new international markets; Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; Put together a sound line of reasoning from strategy to implementation. This book provides you with: An Export Planning - Model: a framework to develop your International Marketing Plan; 4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; 10 steps and 5P's for export which can be used as a toolkit; A checklist to review whether you are ready for export; "The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance." A book for practitioners and thinkers; students and managers.
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Internal and External Analysis ______________________________________________
Business Strategy and internationalisation ______________________________________
Export Planning II _______________________________________________________________________
Value chain and supply chain set up ___________________________________________
Export market strategy and entry options______________________________________
Export Planning III _____________________________________________________________________
Logistics and organisation___________________________________________________
Financial plan and legal issues _______________________________________________
Export Planning IV______________________________________________________________________
Barbie business definition business process model business strategy cash flow cash flow statement chapter choice company’s competitive positioning competitive strategies consumer costs country analysis country selection create criteria CRM and sales cultural customer relationship management Danone depreciation DESTEP distribution channel distributor easyJet elements example export audit export country export development export market entry export market strategy export planning export planning process export policy plan EXPORT ROLL export roll-out external analysis Figure filter filter-model financial plan focus focuses Gazprom global IKEA important INCOTERMS industry international strategy internationalisation investment L’Oréal Leeman legal issues market or country market share marketing mix matrix Mattel Nokia organisation structure PepsiCo phase portfolio potential price set product lines product or service Puma retail review gate risk Ryanair sales plan score segments selling Source step suppliers supply chain management supply chain set SWOT trends value chain value proposition yes/no