Export Planning

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BoD – Books on Demand, 2010 - 250 pages
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The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to:  Systematically select and plan the entry into new international markets;  Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;  Put together a sound line of reasoning from strategy to implementation. This book provides you with:  An Export Planning - Model: a framework to develop your International Marketing Plan;  4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;  10 steps and 5P's for export which can be used as a toolkit;  A checklist to review whether you are ready for export; "The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance." A book for practitioners and thinkers; students and managers.
  

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Contents

Preface _________________________________________________________________________________xiii
2
Internal and External Analysis ______________________________________________
23
Business Strategy and internationalisation ______________________________________
45
Export Planning II _______________________________________________________________________
72
Value chain and supply chain set up ___________________________________________
95
Export market strategy and entry options______________________________________
115
Export Planning III _____________________________________________________________________
136
Logistics and organisation___________________________________________________
157
Financial plan and legal issues _______________________________________________
177
Export Planning IV______________________________________________________________________
202
Other publications ______________________________________________________________________
220
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