Pink Ribbon Blues
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk, run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink culture and compelling reactions to its messaging.
What people are saying - Write a review
Review: Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's HealthUser Review - Diana Eidson - Goodreads
This is a scholarly sociology book based on Sulik's extensive ethnographical research into what she calls "pink ribbon culture." The book is well-resaerched, accessible, and engaging. Sulik makes a ... Read full review
Review: Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's HealthUser Review - Christal - Goodreads
This is an excellent read that informs of current statistics and research about issues with the Breast Cancer movement. It truly makes you think about the way Breast cancer and women or men with the ... Read full review
Introduction to the 2012 Edition
WHAT IS PINK RIBBON CULTURE?
THE DEVELOPMENT OF PINK RIBBON CULTURE
MIXED METAPHORS WAR GENDER AND THE MASS CIRCULATION OF CANCER CULTURE
CONSUMING PINK MASS MEDIA AND THE CONSCIENTIOUS CONSUMER