Business Research Methods

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Dryden Press, 1987 - Business & Economics - 715 pages
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Contents

Major Topics for Research in Business
15
Overview of the Scientific Method
28
Stages in the Research Process
34
Copyright

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