Business Research MethodsThis best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
Contents
Major Topics for Research in Business | 15 |
Overview of the Scientific Method | 28 |
Stages in the Research Process | 34 |
Copyright | |
49 other sections not shown
Other editions - View all
Business Research Methods Christina Quinlan,William G. Zikmund,Barry J. Babin,Jon C. Carr,Mitch Griffin No preview available - 2018 |
Common terms and phrases
advertising Advertising Age analysis answer asked attitude average Bank basic behavior bias brand business research calculated Census characteristics cluster sampling coding concept conducted confidence interval control group decision dependent variable determine effect employees estimate example Exhibit experiment experimental exploratory research factor fieldworkers frequency hypothesis identify indicate industry internal validity interval Journal of Marketing mail survey Management Marketing Research mean measure method nonprobability sampling null hypothesis observation percent personal interviews population problem procedure question questionnaire random sampling error record Reprinted by permission requires respondent's respondents sampling distribution sampling error sampling unit scale scores secondary data selected semantic differential simple random sample situation Source Standard & Poor's standard deviation statistical stratified sample subjects survey research Table technique telephone interviews tion treatment utilized validity variance York
References to this book
Research Methods for Leisure and Tourism: A Practical Guide Anthony James Veal No preview available - 2006 |