...McLuhan has described the difference between the "hot" medium of photography and the "cool" medium of television: "A hot medium is one that extends one...definition is the state of being well filled with data. . . . Hot media are. therefore. low in participation. and cool media are high in participation or completion...

...is describing decontextualization in the famous passages def1ning "hot" as opposed to "cool" media. "A hot medium is one that extends one single sense in 'high def1nition.' High def1nition is the state of being well filled with data. A photograph is, usually,...

...19605 phenomenon of the "teach-in." McLuhan expressed it thus: "A hot medium is one that extends a single sense in 'high definition.' High definition is the state of being well filled with data ... speech is a cool medium of low definition, because so little is given and so much has to be filled...

...in crisis needs support and that support begins with communication. The telephone works because it is a 'cool medium or one of low definition, because the ear is given a meager amount of information. Speech is also a cool medium ..., because so little is given and so much has to be filled in by the...

...McLuhan designates TV as a "cool" medium, paracinema tapes could be considered "frigid." For McLuhan, "a hot medium is one that extends one single sense...definition is the state of being well filled with data."49 A cool medium is the opposite; it provides relatively little data. A photograph is generally...

...Furthermore, he distinguished between 'hot' and 'cool' media. A hot medium like radio and the movies extends a single sense in high definition. High definition is the state of being well filled with data. Hot media, therefore, are low in audience participation. For McLuhan, print is a hot medium non pareil....

...condensed in his theory of 'hot' and 'cool' media. McLuhan says that 'A hot medium is one that extends one sense in "high definition'". High definition is the state of being well filled with data.7 For example, a photograph is high definition (a high intensity of information, in Heim's term),...

...definition of information) and cool (low definition of information). The two terms have specific meanings. A hot medium is one that extends one single sense in high definition. High definition means the state of being well-filled with data. A cool medium is one with low definition. Because of...

...referred to radio as a 'hot' medium, as opposed to the 'cool' television form. By this he meant that a hot medium is 'one that extends one single sense in "high definition'" (McLuhan, 1987: 22). This requires imaginative participation by an audience in order to 'complete the...