Search Images Maps Play YouTube News Gmail Drive More »
My library | Help | Advanced Book Search | Web History | Sign in

Books

The Focus Group Guidebook

Front Cover
0 Reviews
SAGE Publications, 1998 - Social Science - 103 pages

Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

Analyzing and Reporting Focus Group Results
Analyzing and Reporting Focus Group Results
David L. Morgan,Richard A. Krueger,Jean A. King
Limited preview - 1998
Focus Groups as Qualitative Research
Focus Groups as Qualitative Research
David L. Morgan
No preview available - 1997
Focus Groups: Theory and Practice
Focus Groups: Theory and Practice
David W. Stewart,Prem N. Shamdasani,Dennis W. Rook
No preview available - 2006
All related books »

Other editions - View all

The focus group guidebook
The focus group guidebook
David L. Morgan
Snippet view - 1998
The Focus Group Guidebook
The Focus Group Guidebook
David L. Morgan
No preview available - 1998
The Focus Group Guidebook
The Focus Group Guidebook
David L. Morgan
No preview available - 1998

References to this book

From other books

Doing Qualitative Research
Doing Qualitative Research
Benjamin F. Crabtree,William L. Miller
No preview available - 1999
README FIRST for a User's Guide to Qualitative Methods
README FIRST for a User's Guide to Qualitative Methods
Janice M. Morse,Lyn Richards
No preview available - 2002
All Book Search results »

From Google Scholar

Integrating environmental issues into the mainstream: an agenda ...
Linda C Angell, Robert D Klassen - 1999 - Journal of Operations Management
Making sense of focus groups
Rosaline S Barbour - 2005 - Medical Education
Is job insecurity changing the psychological contract?
Janet Smithson, Suzan Lewis - Personnel Review
Colorectal Cancer Screening Beliefs
Susan M Rawl - 2000 - CANCER PRACTICE
All Scholar search results »

References from web pages

Collecting, analyzing, and interpreting focus group data ...
ra Krueger, Analyzing and Reporting Focus Group Results (Thousand Oaks, Calif: Sage Publications, 1997). * ys Lincoln, eg Guba, Naturalistic Inquiry ...
www.encyclopedia.com/ doc/ 1G1-64424158.html

Journal of Wound, Ostomy and Continence Nursing - Fulltext: Volume ...
An overview of analytic procedures is found in Analyzing and Reporting Focus Group Results. The critical factor of all analyses is that the process is ...
www.jwocnonline.com/ pt/ re/ jwocn/ fulltext.00152192-200607000-00003.htm;jsessionid=HzcfgSvRLg2WXLd8hkm2NxQPpGKJXl8MyzQ...

Focused Group Interviews
In Richard A. Krueger, Analyzing and reporting focus group results. Thousand Oaks, CA: Sage Publications. © 2003, 2005, BJ Grim.
www.ssri.psu.edu/ survey/ FocusGroups.ppt

PADM 5603 Qualitative Research in Public Organizations Course Outline
Qualitative Analysis”, in Analyzing and Reporting Focus Group Results, Focus. Group Kit 6, (Thousand Oaks: SAGE Publications, 1998), 3-22. Optional: ...
www.carleton.ca/ sppa/ Courseinformation/ Outlines/ Winter2005/ PADM5603W%20Rosenblatt.pdf

Focus Group Research: How to Conduct It & How to Contract For It
Analyzing and Reporting Focus Group Results. Thousand Oaks, CA: Sage. Publications. Vol. 6 of Focus Group Kit. 6 Vols. p47. 31. Kueger, ra (1998). ...
www.acetiassociates.com/ pubs/ focus.pdf

Journal of Pediatric Oncology Nursing
http://jpo.sagepub.com. Journal of Pediatric Oncology Nursing. DOI: 10.1177/1043454206298695. 2007; 24; 139. Journal of Pediatric Oncology Nursing ...
jpo.sagepub.com/ cgi/ reprint/ 24/ 3/ 139.pdf

The health care relationship (HCR) trust scale: Development and ...
Research in Nursing & Health. , 2006, 29, 477–488. The Health Care Relationship. (HCR) Trust Scale: Development. and Psychometric Evaluation. Carol Bova, ...
doi.wiley.com/ 10.1002/ nur.20158

CTL1000 Fondements du développement des programmes scolaires ...
Analyzing and reporting focus group results. Thousand Oaks,. CA: Sage. Scheirer, M. (1994). Designing and using process evaluation. In J. Wholey, H. Hatry, ...
www1.oise.utoronto.ca/ depts/ ctl/ docs/ Comps-References-List.pdf

Marketing & Sales
39.33, Analyzing and Reporting Focus Group Results (Focus Group Kit) ~ Richard A. Krueger Sage Publications, Inc Richard A. Krueger ...
www.mybusinessbee.com/ cat904012.html

0718-2228 Psykhe (Santiago) Psykhe 0718-2228 Pontificia ...
... Aires Paidós Krueger R Analyzing and reporting focus group results Analyzing and reporting focus group results 1998 14 1 California SAGE Lleó Fernández ...
artigos.scielo.cl/ S0718-222820050001.xml

About the author (1998)

David Morgan is a Professor in the Department of Sociology at Portland State University. He received his Ph.D. in Sociology from the University of Michigan, followed by post-doctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.

Bibliographic information

QR code for The Focus Group Guidebook
TitleThe Focus Group Guidebook
Focus Group Kit, Jean A. King, ISBN 0761907602, 9780761907602
ContributorDavid L. Morgan
Editionillustrated
PublisherSAGE Publications, 1998
ISBN0761908188, 9780761908180
Length103 pages
Subjects › 

Medical / General
Reference / Research
Social Science / Research
  
Export CitationBiBTeX EndNote RefMan