Startup from the Ground Up: Practical Insights for Transforming an Idea Into a BusinessPractical insights for entrepreneurs on how to go from an idea to starting a new business Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide, you'll discover: * Why it's not enough just to have a great product * How to build a team and keep them, and why a team is more than founders and employees * How to take a product concept and turn it into a full-fledged successful business * Why it is so important to start marketing your product as early as possible * How to get customers to speak with you and how to interact better with them * When seeking outside funding, what investors will be looking for and how to understand and entice them Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product- this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert's vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning stages. |
Contents
Title Page | |
First Steps to Entrepreneurship | |
The Concept Plan | |
Knowing Customers | |
Creating the Marketing Strategy | |
The Right Team The Right Stuff At The Right Time | |
Convincing People to Join The Team | |
Advertising Lessons | |
What Sales Is and What It Is | |
Sales People | |
Common terms and phrases
advertising angel investors approach become blogs bootstrapping budget build business model business plan candidate company’s competitors concept plan consumer corporate cost create customer’s define doesn’t employees entrepreneur established executive exit expect experience experienced hires fabless semiconductor company founders Freemium model funding Gigabit Ethernet goal Google idea initial Internet Investors want job function knowing your customers licensing looking marketing effort marketing person marketing plan meeting milestones million numbers offering organization paying customers performance Peter Drucker player potential customers presentation problems product concept product development product or service prospect revenue risk round sales person sales process schedule sell Silicon Valley social media social networking solution someone specific staff start-up needs start-up team strategy success target customers technical users venture capital venture capital firm venture capitalists what’s