Media Economics: Concepts and IssuesThis volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases. |
Contents
Introduction to the Study of Media Economics | 7 |
Consumer Choices and Market Responses | 35 |
Producer Choices and Market Responses | 52 |
Copyright | |
2 other sections not shown
Common terms and phrases
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