Squeezed: What You Don't Know about Orange Juice

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Yale University Press, May 1, 2009 - Business & Economics - 284 pages
13 Reviews
Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons behind OJs popularity or understand the processes by which the juice is produced? In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the armys need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDAs decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even not from concentrate orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.

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Review: Squeezed: What You Don't Know About Orange Juice

User Review  - Nate Capone - Goodreads

If you're into food books, then this one is not only worth your time to read, but should be part of your library too. If you're a casual reader about the food industry, then you might find this one in ... Read full review

Review: Squeezed: What You Don't Know About Orange Juice

User Review  - Sepideh - Goodreads

I read this book prepared for it to be a polemic that would make me want to stop drinking orange juice. Surprisingly, the book was a much better than that. This book gives a brief history of oranges ... Read full review


Part IIDeveloping Orange Juice Standards of Identity
Part IIIFloridas Orange Juice Industry Post1960
Part IVOrange Juice in the TwentyFirst Century

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