Squeezed: What You Don't Know about Orange JuiceClose to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons behind OJs popularity or understand the processes by which the juice is produced? In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the armys need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDAs decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even not from concentrate orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced. |
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added advertising agricultural Allen Morris April April 12 April 29 aseptic Beacham Brazil Brazilian Brennan Brokaw citrus growers citrus industry Citrus sinensis concentrated orange juice consumer’s consumption cut-back Department of Citrus essence and oil Faith Fenton FCOJ FDA’s FDOC Federal Fenton Firmenich flavor packs flavorist Florida Department fresh orange juice frozen concentrated orange fruit grove growing Hamrick hearings housewife Ibid industry’s ingredients Interview with Jim Interview with Tropicana Jim Brewer Jim Griffiths Juice and Orange juice oranges Kessler Kilburn Mack March Minute Maid Nutrition orange essence orange juice industry orange juice label orange juice processors Orange Juice Products orange juice standards orange oil pasteurized juice pasteurized orange juice plant processed foods processed orange juice Pure Premium reconstituted orange juice regulation Renée Goodrich right to know says Simply Orange standard of identity sumer sweet orange taste tion trees Tropicana director Tropicana Employee Tropicana Pure Premium Trumm USDA Valencia