Russell Simmons

Front Cover
Infobase Publishing, 2009 - Sound recording executives and producers - 104 pages
Known by many as the godfather of hip-hop, Russell Simmons first took notice of the burgeoning movement as a college student in New York City. After making a name for himself promoting shows and managing artists, Simmons co-founded Def Jam Recordings and began producing some of the most prominent names in hip-hop. Expanding his interests, Simmons turned to film and TV production, and it wasn't long before he would conquer the fashion industry with his influential Phat Farm clothing line. More recently, Simmons has focused on philanthropic ventures, founding the Hip-Hop Summit Action Network to promote economic and social justice, fighting anti-Semitism and cruelty toward animals, encouraging young people to vote, and serving as an entrepreneurial role model. This insightful new biography traces the life of a man whose remarkable achievements in the world of hip-hop has led to memorable work for worthy causes.
 

Contents

Introduction
6
The Father of HipHop
11
MogultoBe
23
Building a New Industry
29
A Pioneering Partnership
38
Blazing a HipHop Trail
46
Endorsing My Adidas
55
Phat Fashionista
63
Appendix
91
Chronology
92
Glossary
96
Bibliography
97
Further Reading
98
Photo Credits
99
Index
100
About the Authors
104

Taking Urban Mainstream
72
HipHop Has the Microphone
81

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