Management of Electronic Media

Front Cover
Cengage Learning, Jan 8, 2009 - Performing Arts - 360 pages
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

About the author (2009)

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Bibliographic information

TitleManagement of Electronic Media
AuthorAlan B. Albarran
Edition4
PublisherCengage Learning, 2009
ISBN0495569429, 9780495569428
Length360 pages
Subjects ›  › 

Performing Arts / Film / General
  
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